This is another one of my favourite projects: designing the logo, poster and mini brand guide for Ding Dong Electrical Emporium, which sells vintage audio technology such as synthesisers, radios and drum machines.

The key concept to this project was anthropomorphising (now there’s an amazing word!) a huge selection of retro machines and instruments. This idea is very much inspired by classic rubber hose animation, which instantly evokes that vintage style.

The phrase ‘ding dong’ immediately led me onto creating the main character ‘Bell Boy’, who leads his fellow vintage ‘peeps’ on a triumphant return to popularity.