I was asked by Kim Haslam - a writer, nutritional therapist and functional medicine specialist - to create the logo and visual identity for her brand ‘Wilder Nature Nutrition’.

‘Wilder Nature Nutrition’ offers 1:1 personal consultations, personalised plans and helpful recipes aimed at improving health and wellbeing.

Kim’s brief was to create something that primarily represents health, food and nutrition, but also incorporates nature: ocean, mountains, water and trees.

We settled on the concept of a heart, comprised of illustrated elements representing nature - a tree, mountains, water and fire - as well as a leaping salmon and growing plants, to emphasis health and nutrition.